The company was initially called Gallina de oro when it was established in 1937 by Luis Carulla i Canals.
The first factory was in Passeig de Gràcia, in Barcelona. There, the first concentrated bouillon cubes were made with an ounce and a half of Argentinean beef and a vegetable stock. It was totally handmade, to the point that Maria Font, the founder’s wife, helped with it.
The product was so successful that the company had to move to a bigger factory in Aragó street, also in Barcelona. It was a very innovative product that combined traditional tastes with a modern presentation that everybody liked. It was also an innovative idea to create a brand and promote it by investing in advertising, radio quizzes sponsored by the company and nicely-designed picture-card albums with encyclopaedic content.
Thus, the company’s growth was unstoppable and new products appeared, the most famous ones being Gallina Blanca soups. A wide range of dehydrated soups, they were very easy to make and offered an home-made taste which have made them the usual starter in a meal in many Spanish homes since.
But the greatest success was still to come. In 1954, the most outstanding Gallina Blanca product was created: Avecrem. The demand for this product became so high, that the company had to move again, this time to a larger factory in Sant Joan Despí. When it was first introduced at the Barcelona Trade Fair, it was all the rage.
It became so famous, that Italian actress Sofia Loren travelled to Barcelona to advertise the brand and take part in a radio quiz called El buque fantasma (The Phantom Ship) that formed part of Cabalgata fin de semana (Weekend cavalcade), a programme presented by radio star Bobby Deglané. The actress won a prize that she donated to the Sant Joan de Deu Children’s Hospital. Avecrem was also the sponsor of other radio programmes. Joaquín Soler Serrano was the presenter of a Friday night quiz broadcasted by SER radio station called Avecrem llama a su puerta (Avecrem is knocking on your door), a programme that “made the listener’s dream come true.”
Gallina Blanca decided to start promoting their products abroad, adapting them to the traditions and tastes of each country, as well as to the ever-changing eating habits, but always using the basic ingredients that made them so famous.
From the time the company started selling its products abroad in 1979 to this day, its logo is well known in over 70 countries in four continents, where it is a leading company in culinary products.
In fact, constant technological advance in the company’s production centres has resulted in a wide range of food products, from the traditional bouillon (today presented in a carton) to liquid ambient dishes, that answer the ever-changing needs of millions of consumers with the most varied preferences who trust Gallina Blanca.
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